When you think about lingerie advertisements, what do you think of? I don’t know about you, but I tend to think about women that wouldn’t know what cellulite was if it bit them on the….( I digress). I think about ultra sexy, ultra thin women. Although most of us wear undergarments everyday, we never see advertisements focusing on the necessity of lingerie and functional garments. I hardly ever see ads for practical solutions. What I’ve discovered is that we all have different needs but we are all being marketed to in the same way. Of course, we all want to feel and look sexy. We all want to look our best in our clothing. Why aren't there advertisements for solution-based garments marketed to women/ladies based on their body type? Clearly there is a need. We all have different basic needs, and we all require different solutions based on our body type and sense of style.
I view myself as plus size petite. I’m not a large woman but I have large breast. For many years, I never wore “spaghetti straps”. I didn’t want my very functional but very ugly bra to show. I tugged at my strapless dresses. I struggled with ever pervasive quadrant boobs. Although my bras gave me “support”, they didn’t give me shape and they were hideous. My bra was a necessary evil. I learned how to use one hand to pop that bad boy out of my sleeve while sorting the mail with the other at a very young age. When I found the right bra size, and equally important the right style of bra for me, it changed my life. Some women have a hard time finding hosiery that doesn’t web or roll down. “Webbing” the fight to keep the crotch of your hose away from your knees. It makes you walk like these young kids that now sag their skinny jeans. Every step is a struggle. If you are a tall girl, you might know what I mean. Some women have problems finding panties that don’t ride up or that wont show lines. If you have a large bum, you know what I mean. Are your panties in a bunch because your panties are in a bunch? You don’t have to go through this anymore. You are in the right place. Here’s what I’ve discovered. Everyone has issues with their undergarments. You are not alone.
If you’re not pulling and tugging at your garments all day, you will naturally feel self-assured. If you are wearing effortless garments that enhance your shape, you will exude confidence. Why does my shapewear roll? Why does my underwire poke me? These are all real problems. Sexy is cute but it's not a solution. You can’t be sexy in garments that were designed for someone else’s body type. It seems simple and it’s time we start demanding more options.
So if most of us are wearing lingerie every day, why are we wearing garments that are marketed for sex and sex only? It doesn’t make sense. I don’t get lucky everyday, but I wear panties everyday. My mother’s voice haunts me every time I even think about leaving the house commando. (I'll save that for another blog post)
We want to change the way you think about your garments. We want you to think about your garments the same way you think about your outfit for the day. We want you to be proud of YOUR shape. We want you to look your best and feel your best. We know this might not be the most lucrative approach, but we know lingerie changes lives. That’s our business. We want you to know your size and know your style. That’s the path to finding your sexy. That’s the American Way, honey.
(*Model is wearing Lola by Curvy Kate Fall/Winter 2013)
On March 5th, 2014, I had the pleasure of spending an evening with the ladies of Salon Couture, in District Heights, MD, for the first installment of "Winning Women Wednesdays" a networking Happy Hour. Mademoiselle Lolita is "snatched" honey, wearing a 26 inch leather corset and Pretty Polly tights. Here is a photo with one of the owners Laura Foos.
I was a C cup in the 7th grade. Unfortunately for me, my mother was in denial. "That can’t be", she said. Although I hadn’t noticed, the prepubescent boys in my classes were quick to point out my sudden growth spurt. I’ve never understood why men love large breast. Mommy issues I guess (just kidding). By the time was in the 9th grade, I was probably a full D cup wearing a C, and this trend of wearing the wrong bra continued until about 6 years ago.
My weight has fluctuated between 180 to 147lbs during the last 10 years. Hey, grad school was really stressful. During that time, I continued to wear the same size bra. Always pulling, tugging and adjusting my bra, I had bad posture and bulging four-quadrant breasts. There were times when I’ve bent over in a brand new bra and both breasts fell out (sigh). It seemed to fit in the dressing room. It never donned on me to get a proper bra fitting.
Six years ago, while on vacation with one of my best friends, I reluctantly stepped into a lingerie shop in New Orleans. Knowing that my breasts were continuing to grow well into my 30’s I was still in denial about size of my ample bussom. It was like the elephant in my shirt. Although I was near the lighter end of my weight spectrum, my breasts were still getting bigger. Once in the store, I thought I would be judged for my ill-fitting undergarments. It was intimidating going to the dressing room and removing my shirt. Since we were in New Orleans and it was early afternoon, I'm sure my anxiety was placated by several mimosas or Bloody Mary’s. I was measured and told that my true size was 34 FF or G. What is that? Insert audible gasp. I had no clue what that meant. Mind you, I had just been measured at a well-known retailer over my clothing as a 36 DD. A proper bra fitting requires one to remove her shirt. Who knew? The sales associate brought out several bras. They were huge, but they FIT. They were pretty, they were not black, white, or nude, and they were bold colors, fancy patterns, and bold cuts. The styles of the bras had names. No longer was I in full figured land. It was the land of the free. I was in demi, plunge, and molded balcony land. Lace and floral were options. I was in heaven.
This was a life-changing event. There is a level of confidence one acquires as soon as she puts on the right foundation pieces. I looked better in my clothing and I felt better about myself. After spending a large portion of my drink money in that store that day, I left New Orleans feeling sassy. Really, for the first time in my life I did not view large breast as being a nuisance. I learned that day I have options when it comes to undergarments. I can be sexy and I don’t have to comprise function. I could never wear button down shirts without them bulging open at that button that always falls directly under your boobs. That all changed with the right bra. I’ve been in several weddings and as I look back at the photos I realize that I’m the one with the ill-fitting undergarments. There is usually at least one. I’m not ashamed to say that my bras cost more than my shirts most of the time. Just yesterday I was wearing a $30 dress and $150 in undergarments. That dress looked like a million bucks though. Since that day, I’ve learned to invest in good foundation garments. I wish I knew what I know now in 7th grade.