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September 03, 2015

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Why are bras so expensive?

On the surface, lingerie pricing can seem intimidating. How can a basic bra cost $60 or more, you ask? Today, we're going to find out. Lingerie has come a long way in the past 10 years or so, as bra quality has gone up and a wealth of design options have become available. You can still find some types of bras cheaply: these bras tend to either be extremely plain or lack sustainable support. Most of my clients come to me because they are looking for solutions beyond what is available in department stores and they feel under serviced by specialty stores. If this is you, keep reading.

Even a basic bra works hard. Bras are made out of two main components: hardware and fabrics. If you don't sew, you probably haven't looked at the rising costs of basic fabrics. Even simple fabrics like high quality cottons have skyrocketed in price - and bras mostly use luxurious and complicated fabrics. Love that power mesh inner sling in your favorite bra? The price per yard adds up. 

The second component of bras is the hardware. There are the obvious things, like hooks and eyes, but many metal bra components have to be specially sourced. This is especially true for bras that create extra support for plus size women, full busted women or maternity bras. Want cute specialty strap slides and fancy metal details? That adds even more to the price, but can have a huge impact on the final look of a fashion bra. Certain design features, like flexible wires and breathable fabrics provide comfort. Microfibers are often used to keep moisture away from the skin. Metal hooks, clasps, and slider rings are used as opposed to plastic.These feature provide durability. Many bras have up to 50 individual components, some of which have to be custom designed and produced by the lingerie brand themselves. 

So what is the upside? Well, price generally indicates both quality and longevity. If you take care of a good quality bra properly, it will support you comfortably for a long time. Pick your basic bras with comfort, quality and fashion in mind. Basic bras now come in neutral colors like beige or black, but also come in a world of prints, cuts and fabrics. That basic t-shirt bra that you reach for every morning can now also make a fashion statement - even if you're the only one who sees it. 

The slightly higher cost of a quality bra means that you should pick your basic bras carefully. Always get professionally fitted if you're unsure of your bra size and learn the basic signs of good bra fit. If you're on a smaller budget, stick with light colors or neutrals that you can wear under almost everything. If you want to splurge, look for a fashion bra that is sexy enough to entice in the bedroom but supportive enough to get you through a long day at the office in comfort.

 You should feel like you’ve made good decision after your purchase. You shouldn’t feel like you’ve wasted your money. Why are bras so "expensive"? Because a good bra is engineered be durable and to provide comfort and support. Who wouldn’t want those things in their life? I mean if my last boyfriend had those features, we’d still be together. As you buy more bras, you'll learn what cuts and shapes suit you best so you can get the most out of your lingerie purchases. 

Images Tutti Rouge and Le Mystere


3 Comments

Leaha
Leaha

September 08, 2015

Really great article.

Eroica Davis
Eroica Davis

September 04, 2015

Fantastic article and very well written. I hadn’t considered all of the components that go into the final product.

Amber
Amber

September 03, 2015

This is Awesome!! Sharing with my friends. Thanks so much….

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